Agency Overview

Who We Are: Startup tech- driven design studio specialising in building digital experiences through innovative storytelling digitally. We are Black and Brown owned founders.

anonivate®️ | Interactive storytelling for media brands.

Current Specialisations: Web design and development, content production, campaign branding, AR/WebAR experiences, and digital strategy.

Goals for Transformation

From Resource to Thought Leader: Transition from being seen primarily as a resource agency to being recognised for our thought leadership.

Cultural Insights: Highlight our unique cultural insights and storytelling capabilities, emphasising how these can help clients understand and engage effectively with diverse audiences, creating better engagement for campaigns. Building Community: Inspire, share and connect with creatives of color. Spotlighting talent, sharing stories.

Launching the Media Arm.

Publisher Brand: A platform dedicated to creatives of color and a Publisher for publishers. Offering cutting-edge digital design, web/tech innovations and community engagement through bespoke digital formats including a podcast. Educational and Inspirational content.

Objectives:

Rebranding Needs: Define mission, vision, purpose, and overall positioning to transform into a strategic consultancy with a strong design capability and media brand. Brand Naming: Name the Publisher (Media brand). Brand Identity Development: Build an identity that resonates with existing and potential clients, focusing on creatives of color. Perception Shift: Position ourselves not only as delivery experts but also as strategic cultural advisors and innovators in the tech-design media landscape. Client Education: Help clients communicate more effectively with diverse audiences through innovative tech formats. Inspiration for POC Creatives: Motivate Black and brown creatives by showing pathways to success in the creative industry, sharing real life stories, spotlight new and upcoming talent.

We want to:

Target Audience

Current: Publishers and media agencies. Desired: Direct brands looking for deeper cultural engagement and storytelling expertise.

Community: Seasoned black and brown creatives, New Gen creatives.

Collaboration and Expectations

Strategic Partnership: Looking for a partner to refine our strategic approach, integrate cultural insights into our branding, and guide us through our transformation. Close collaboration with founders to ensure alignment with our creative identity and long-term goals.